Barbara Kruger’s A Way with Words provides the audience a striking and immersive world through the lens of Graphic Design, unapologetically viewable from every upper story of the Museum of Modern Art. The combination of the crisp sans-serif type, black-and-white design, and the sheer size of this installation is hard to miss in contrast to the rest of the gallery exhibitions. Kruger plays with the eye through the variations in direction and type treatment, wrapping all sides of the room to mesmerize the user that is directly within the artwork. She also makes use of horizontal and vertical space, adding dimensionality to the walls through the use of circles and pillars, and adding a hint of color through the green “x” icons that mark specific words. The assertive nature causes the user to look everywhere where there are always words to read, even at their footsteps. Contrastingly, when the audience explores other sections of the museum, there are long, narrow windows that allow individuals to peek into the space. The parallels between what we can see within and out of the exhibition, including some of the language of “you”, “unseen”, and “invisible” that lie on the walls, engulf the user before, during, and even after the experience. Never cautious about pushing the boundaries, Kruger’s blunt text treatment invites conversations about feminism, individualism, and consumerism within her work. Interestingly, the audience within this space look extremely small when viewed from the top floor, erasing any trace of individualism as they become a part of the work itself. Time seems to stop in this static space, and the play in dimensionality within the work is certainly memorable, regardless of age or gender.